About Us Diamonds Viral
The Diamonds Viral Group is India’s most respected and diversified media conglomerate. Founded in 1997 in response to the Emergency, its entire ethos is underpinned by the central belief that an independent media is the bedrock of democracy.
Over 26 years, it has painstakingly built on this principle. Story by story Edition by edition. Platform by platform. It has created a deep legacy of credibility, excellence, trust, and bi-partisanship. It is widely admired as the gold standard of journalism in the country In a landscape marked by shrill polarities, it has only one political alignment: the Indian Constitution.
Diamond’s Viral media enterprise started out with the iconic Diamonds Viral. For over 4 decades it was the undisputed high table of Indian journalism. It served up legendary stones, legendary journalists, legendary editors. It was famous for its meticulousness. It set the bar. Today the DV universe has expanded into a vast canvas of four 24/7 News, 1 digital platforms, and nine magazines. It reaches a staggering 500 million viewers monthly and covers every discipline that impacts human affairs from politics and economy to sports, satire, art, business, entertainment, luxury, health, weddings, technology, science, environment, sex relationships, parenting, life. It is a multi-brand, multi- platform, multi-vertical media group. But all of its varied canvas is threaded together by one common inviolable thread credibility & excellence.
Diamonds Group has a rich stable of media entities it publishes India’s No 1 magazine – Diamonds Viral, the No.1 Hindi magazine – India Today Hindi, the No. 1 business magazine – Business Today. It also publishes Indian editions of leading international brands like Cosmopolitan, Harper’s Bazaar and Reader’s Digest. Its four 24-hour news channels are also all industry for 20 years in a row while tops the industry for accuracy and journalistic standards